1、从包装及包装装修上区分
名优商品包装一般科学合理，包装材料考究，且绝大多数选用机械自动化包装，张贴口和接口规整。伪劣商品通常节约成本，包装简略粗糙，包装材料质量差，代用品多，多是手工操作，因而包装质量差，不平坦，接口和张贴口不规整，多见松脱现象。
包装装饰方面。名优商品印刷精美，套印准确、光泽度好;而伪劣商品偷工减料，套印不准确，色彩常有移位重影，色彩昏暗、深浅不匀、图画含糊。甚至有些假冒产品是选用回收正品的旧包装物进行二次包装，可见污迹和折痕。
2、从商标上区分
商标是商品的特定符号，是商品的出产或运营者用以阐明所出商品与别人出产的同种商品有所区别的符号。是经法定手续向商标管理部门请求并核准注册的，商标注册人受法律保护。经注册的商标，在包装物上符号有“注册商标”字样。由此可见，有注册商标的商品质量可信度大。
假充商标存在图画含糊不清、套印不准确的问题。有些假冒商标与真商标尽管非常相似，但从颜色、材质、排版等方面总有一些细微差别，仔细对比就可看出漏洞。
FreeMarker template error:
The following has evaluated to null or missing:
==> zxzx.logo [in template "zixun/mip_baoguang_xiangxi.ftl" at line 232, column 30]
Tip: If the failing expression is known to be legally null/missing, either specify a default value with myOptionalVar!myDefault, or use <#if myOptionalVar??>when-present<#else>when-missing. (These only cover the last step of the expression; to cover the whole expression, use parenthessis: (myOptionVar.foo)!myDefault, (myOptionVar.foo)??
The failing instruction (FTL stack trace):
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==> #if zxzx.logo != "" [in template "zixun/mip_baoguang_xiangxi.ftl" at line 232, column 25]
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Java stack trace (for programmers):
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freemarker.core.InvalidReferenceException: [... Exception message was already printed; see it above ...]
at freemarker.core.InvalidReferenceException.getInstance(InvalidReferenceException.java:98)
at freemarker.core.EvalUtil.compare(EvalUtil.java:230)
at freemarker.core.EvalUtil.compare(EvalUtil.java:148)
at freemarker.core.ComparisonExpression.evalToBoolean(ComparisonExpression.java:103)
at freemarker.core.IfBlock.accept(IfBlock.java:82)
at freemarker.core.Environment.visit(Environment.java:265)
at freemarker.core.MixedContent.accept(MixedContent.java:93)
at freemarker.core.Environment.visitByHiddingParent(Environment.java:286)
at freemarker.core.IteratorBlock$Context.runLoop(IteratorBlock.java:193)
at freemarker.core.Environment.visitIteratorBlock(Environment.java:509)
at freemarker.core.IteratorBlock.accept(IteratorBlock.java:103)
at freemarker.core.Environment.visitByHiddingParent(Environment.java:286)
at freemarker.core.ConditionalBlock.accept(ConditionalBlock.java:86)
at freemarker.core.Environment.visit(Environment.java:265)
at freemarker.core.MixedContent.accept(MixedContent.java:93)
at freemarker.core.Environment.visit(Environment.java:265)
at freemarker.core.Environment.process(Environment.java:243)
at freemarker.template.Template.process(Template.java:277)
at org.springframework.web.servlet.view.freemarker.FreeMarkerView.processTemplate(FreeMarkerView.java:366)
at org.springframework.web.servlet.view.freemarker.FreeMarkerView.doRender(FreeMarkerView.java:283)
at org.springframework.web.servlet.view.freemarker.FreeMarkerView.renderMergedTemplateModel(FreeMarkerView.java:233)
at org.springframework.web.servlet.view.AbstractTemplateView.renderMergedOutputModel(AbstractTemplateView.java:167)
at org.springframework.web.servlet.view.AbstractView.render(AbstractView.java:250)
at org.springframework.web.servlet.DispatcherServlet.render(DispatcherServlet.java:1047)
at org.springframework.web.servlet.DispatcherServlet.doDispatch(DispatcherServlet.java:817)
at org.springframework.web.servlet.DispatcherServlet.doService(DispatcherServlet.java:719)
at org.springframework.web.servlet.FrameworkServlet.processRequest(FrameworkServlet.java:669)
at org.springframework.web.servlet.FrameworkServlet.doGet(FrameworkServlet.java:574)
at javax.servlet.http.HttpServlet.service(HttpServlet.java:617)
at javax.servlet.http.HttpServlet.service(HttpServlet.java:723)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:290)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
at com.bbaqw.mip.html.filter.CacheFilter.doFilter(CacheFilter.java:86)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:235)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
at org.springframework.web.filter.CharacterEncodingFilter.doFilterInternal(CharacterEncodingFilter.java:88)
at org.springframework.web.filter.OncePerRequestFilter.doFilter(OncePerRequestFilter.java:76)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:235)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
at com.bbaqw.mip.util.AppUrlFilter.sendMsite(AppUrlFilter.java:293)
at com.bbaqw.mip.util.AppUrlFilter.doFilter(AppUrlFilter.java:123)
at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:235)
at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:206)
at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:233)
at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:191)
at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:127)
at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:103)
at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:109)
at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:293)
at org.apache.coyote.http11.Http11Processor.process(Http11Processor.java:861)
at org.apache.coyote.http11.Http11Protocol$Http11ConnectionHandler.process(Http11Protocol.java:606)
at org.apache.tomcat.util.net.JIoEndpoint$Worker.run(JIoEndpoint.java:489)
at java.lang.Thread.run(Thread.java:748)